Baker Machado is an American sports media personality, TV host, podcaster, and producer at Front Office Sports, covering the business of sports, media, and culture. A leading voice at the intersection of sports, business, and entertainment, he has earned a reputation for sharp, authoritative analysis that makes the business of sports accessible to every fan.
Machado currently serves as a commentator for NBC News Now and previously anchored Wake Up with Cheddar on Cheddar News (2017-2023) and hosted Sports Talk on Amazon Prime Video (2023). He also hosts The Baker Show podcast. His broadcasting career spans more than a decade, beginning at E! News in 2011.
A Colorado native raised in Fort Collins and a lifelong Denver sports fan, Machado holds a Master's degree in Broadcast Journalism from the University of Colorado, Boulder. He lives in New York City with his husband, Jared Shulman, and their rescue dog, Martin.