Samuel Bayer

Having photographed and directed hundreds of music videos, films and commercials over the last 30 years, Samuel Bayer has firmly established himself as one of the industry's most prolific and sought-after talents.

A 1987 graduate of New York City's School of Visual Arts, Bayer was a painter who saw film and video as the perfect medium to deliver his art to a greater audience. He launched his career with Nirvana's "Smells Like Teen Spirit," a landmark video that MTV has consistently rated as one of the most influential music videos ever made. His decision to photograph the Nirvana video himself infused it with a distinct style and attitude that started him on a path, he's blazed ever since. His hands-on approach to filmmaking so clearly imprinted on his work, Bayer chooses to light, photograph and operate the camera on all his work. On the heels of his work with Nirvana, he went on to create countless videos for artists as diverse as The Rolling Stones, Sheryl Crow, John Lee Hooker, Marilyn Manson, Metallica, The Smashing Pumpkins, 'David Bowie (I)', Aerosmith, Lenny Kravitz and Blink-182.

In 1995 he hit the commercial scene with the same results--one of his first spots, the revolutionary spot for Nike's "If You Let Me Play", won the AICP award for Best Direction. In 1997 his Packard-Bell "Home" spot won the AICP for Cinematography, Direction, and Production Design. His work on Mountain Dew's "Showstopper" collected the 2001 Clio Awards for Best Direction and Best Cinematography. His other commercial work includes campaigns for Nike, Coke, Pepsi, Nissan, Lexus, and Mountain Dew, and has cemented his reputation as a visual revolutionary. Bayer's commercials are showcased in the permanent film/video collection at the Museum of Modern Art in New York City.

His video for Green Day's "Boulevard of Broken Dreams" swept the MTV music awards, garnering seven Moon Men including Best Director, Best Cinematography, Best Rock Video as well as the coveted Viewer's Choice Award. In 2005 Bayer was the recipient of the Kodak Lifetime Achievement Award for his work and cinematography in music videos and was honored in 2006 by the Music Video Producers Association with his second Lifetime Achievement Award.