Alika Milova, known mononymously as Alika, is an Estonian singer. Milova made her name by participating in various singing competitions and television programs in Estonia and abroad since childhood, including The Baltic Voice, New Wave Junior, Kaunas Talent, Bravo Song Contest, and Berlin Perle. She rose to prominence in 2021 with her victory at the eighth edition of the Estonian talent show Eesti otsib superstaari, which earned her a record deal with Universal Music Group. On 1 November 2022, it was announced that she would participate in Eesti Laul 2023 with the song "Bridges". She participated in Semi-Final 2 and qualified for the final. On 11 February 2023, Milova performed in the final, where televoting chose her as the winner among the 12 participants to become their national representative at the Eurovision Song Contest 2023 in Liverpool. At Liverpool, Alika performed in the first half of the second semi-final and placed 10th, qualifying for the final. In the grand final, Milova ultimately placed 8th with a score of 168 points.