In her role as Chief Content Officer at Primary Wave Music Publishing, Natalia is responsible for creating monetizable opportunities across the entertainment and media landscapes for the company's legendary and iconic artists and music catalogues. This includes development and production of documentary films, scripted projects, stage musicals, podcasts and innovative technology partnerships around Primary Wave's assets and artists.
Prior to joining Primary Wave Music Publishing, Natalia was General Manager of the Global Music Group at United Talent Agency, where she oversaw a team of over 100 music agents and 150 support staff across six offices and helped establish the group as a leader in talent representation.
Recognized as a power player in the music industry, Natalia has received multiple features on Billboard's annual Women In Music and Power 100 lists, and on Variety's Women's Impact lists. Natalia is on the Music Industry Advisory Board for Save The Music Foundation, and recently served as Executive in Residence at NYU's Steinhart School of Music Business.
I Need You: 53 Years of the Band America(2024)
James Brown: Say It Loud(2024)
Luther: Never Too Much(2024)
The Zombies: Hung Up on a Dream(2023)