Serena Rees

Serena Rees is the founder of Agent Provocateur - one of the world's leading players in the luxury lingerie market. She grew the business from one small store in London's Soho to an internationally recognised brand, with stores in twenty countries and licensed distribution in over 100 store fronts worldwide. In 2007, Serena successfully sold majority control of Agent Provocateur to the private equity find 3i. Serena was recognised with an MBE in the Queens Honours list for her contribution to the British Fashion Industry.