Jai Manselle is an American entrepreneur, creator and investor informally referred to as "The King Of Branding." Manselle owns or co-owns a number of businesses including Iverson Classic and his own 'Manselle' brand. As of 2025, the 'Manselle' brand name has appeared on over 100 million products. As a producer, he has produced films and television specials for Showtime, CBS, Triller and Sling TV.
His long list of collaborations include Apple, New Era, Nicki Minaj, Brooks Brothers, Microsoft, Rap Snacks, and shoe brand Reebok, where he has designed several sneaker releases. He previously acted as Chief Strategist for the BIG3 basketball league. In 2014, he directed Bike Life, a mobile game featuring Meek Mill, French Montana, and DJ Khaled that reached #1 in the Apple App Store.
Since 2016, Jai Manselle has lead the creative direction and branding revival of snack brand Rap Snacks.
In 2017, Manselle Co-Founded Iverson Classic with NBA star Allen Iverson and businessman Bobby Bates. Iverson Classic produces the #1 most-watched All-American game in the country, The Allen Iverson Roundball Classic, as well as a lifestyle brand of apparel, products, and accessories. In 2019, Iverson Classic made history as the first live sporting event streamed exclusively on an over-the-air digital platform when it aired on Sling TV.
Be Now(2022)
GET YOURS(2021)
Ain't Doing Enough(2021)
The Allen Iverson Roundball Classic(2019)
Power Moves with Shaquille O'Neal(2025)as Self
BIG3 Basketball(2017)as Self
2013 MTV Video Music Awards(2013)as Self
